From The New York Times...
"IN an unusual marketing move for a fashion and luxury goods brand, Louis Vuitton said Tuesday that it planned to advertise on television for the first time, with a travel-themed 90-second spot that was shot in France, Spain, India and Japan.
The campaign, which will start Feb. 15, will run on cable and satellite television channels and in movie theaters around the world, the company said. It shows ordinary people, rather than celebrities like Catherine Deneuve, Andre Agassi and Mikhail Gorbachev, who are featured in a current print campaign for the label."
Read the complete article Here.
The ad is being called everything from being stylized and exquisite, to being boring and over-exposing a luxury brand! Now, you tell us what you think of the ad...
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5 comments:
whatever!
What is this pseudo spiritual mumbo jumbo from a brand that celebrates consumerism?!
exactly! If I were the chairman of the company, I'd have shown the real hardwork of people behind the making of this super expensive bag. what goes on behind the scenes to come out with such perfect craftsmanship, THAT would've been more attractive.
At least they are moving away from using already-hyped, multimillionaire celebrities. But yeah it is ironic that they are celebrating self-discovery all the while tieing oneself to material possessions such as a LV bag.
some of the shots in the ad were impressive but overall treatment im not so impressed by tht...
itz one thing to have all those words...which hav nothin to do wid LV..or with journey...but if it were done differently to relate witht the consumers thn probably...but this was jus plain borin...not happenin!!!
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